EMERSIVE LED ADVERTISING
Sydney Motorsport Park (SMSP) in Eastern Creek, NSW already sits on pole position as Australia’s only ‘365’ motor racing circuit under permanent LED lighting. In 2021, a new partnership with leading global technology experts PMY Group (PMY) drove the motorsport complex into the future with a multi-million-dollar technology transformation.
The FIA Grade 2 Circuit, one of only two in the country, will now be lit night and day by state-of the-art LED displays and integrated television and lighting systems. Features such as a giant 45sqm welcome screen, four 12sqm double sided elevated cantilever LED boards, and 144m of pit straight LED screens facing Brabham Straight will be a game changer in the motorsport sphere, enhancing the on-track atmosphere for visitors and driving powerful exposure and engagement for brands direct to live in-venue and broadcast audiences.
Contact PMY to tailor your unique in-venue experience for motorsport competitors and enthusiasts, day and night at SMSP.