OFFICIAL RELEASE 20/10/15: The New South Wales Government has thrown its full support behind MotorWorld to develop one of the highlights on Sydney’s growing events calendar. Stuart Ayres, NSW Minister for Trade, Tourism and Major Events and Minister for Sport announced today that the NSW Government, through its major events agency Destination NSW, will proudly support MotorWorld Sydney for the next three years.
With the financial and marketing support of Destination NSW, MotorWorld Sydney will become a major annual festival with national and international reach, attracting tens of thousands of car and motorbike enthusiasts over five days, with plenty of entertainment for the whole family.
Sydney Motorsport Park at Eastern Creek offers the perfect venue with the recently renovated facilities of international standard. 100 pit spaces and two circuits provide excellent test drive opportunities for punters on track, together with a challenging 4WD arena and easy access to suburban roads. Ideal facilities for the Track Drive, Dirt Drive and Street Drive formats which will allow thousands of potential buyers to get behind the wheel and test their dream car.
A launch event to the automotive industry and motoring media to be held at Motorsport Park on Tuesday, 9 February 2016, will enable the organisers of MotorWorld Sydney to showcase how this new event concept will provide the participants with more benefits and greater returns than conventional motor shows or single brand activations.
Kris Willand, Managing Director of MotorWorld Sydney, says, “Many international markets are looking to re-invent the traditional motor show which has lost its appeal in many places. So we have developed a unique event format that will change the way the public experiences the automotive industry.”
Kris adds that “Young and old are looking to engage with the car brands beyond the impersonal online shopping experience or the daunting showroom visit, they are looking to be entertained and educated on their retail journey. MotorWorld Sydney will become synonymous with great all round entertainment delivered by the automotive industry of Australia.”